Filson

  • Search Engine Optimization Specialist

    ID
    2018-2341
    Type
    Regular Full-Time
    Location
    Seattle
    City/State/Country
    US-WA-Seattle
    Category
    eCommerce
    Posted Date
    4 weeks ago(4 weeks ago)
    Company
    Filson
  • Overview

    In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available.

     

    Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service.

     

    Search Engine Optimization Specialist

    This position will focus on maximizing sales and conversions across the Filson web properties through search marketing efforts and optimizations. The ideal candidate will strategize, implement and manage digital strategies through testing, applying best practices to ensure the successful implementation of Filson’s SEO efforts. This role will include working cross functionally with internal teams, agencies, and other partners.

     

    This position requires skills in technical SEO, content SEO, site management, campaign management, reporting, and analyzing trends & insights. You will also work closely with multiple internal teams including Marketing, Site/UX, and IT/Development.

    Responsibilities

    • Manage the implementation and performance of SEO strategies, techniques, and processes in a scalable way.
    • Own the SEO roadmap expanding Filson’s organic search presence and ranking across Google, Bing and other networks.
    • Regular Analysis and performance review of the networks reporting back findings and benchmarking performance.
    • The optimization Filson’s digital properties to increase presence and rankings across search networks developing technical strategies to improve the site and content visibility.
    • Monitor search tools to identify technical site issues and collaborate with development partners to resolve issues.
    • Work cross-functionally on all aspects of SEO including research, strategy, and implementation of technical SEO tactics.
    • Develop and monitor test plan, implement the testing protocol and communicate results to key stakeholders.
    • Maintain CMS, troubleshoot and resolve problems related to content on www.Filson.com and European websites.
    • Other duties as assigned.

    Qualifications

    • 2-3 years of knowledge and application of SEO best practices.
    • Ability to document project requirements and manage timelines.
    • Fluent in Technical SEO, in areas such as Canonical Tags and Schema Markup
    • Strong site product knowledge and impact on SEO, such as site widgets
    • Working knowledge of HTML, CSS, Schema Markup, Meta Data and SEO tags
    • Experience with SEO tools (e.g., BrightEdge, Screaming Frog, Botify, etc.)
    • Bachelor’s degree in business, marketing, or related field of Search Engine marketing.
    • Strong Analytical skills to measure, manage, analyses and report on KPI's
    • Outstanding written and oral communication skills

     

     

     

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