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Marketing Leader

Marketing Leader

Regular Full-Time
Posted Date 

More information about this job


In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. We built our brand on the foundation of trust, craftsmanship and quality. With our deep roots and heritage, we continue to forge forward into the future.


We’re seeking doers, thinkers and rebels—those modern day pioneers who are willing to roll up their sleeves and join us on our journey to the next frontier. We are looking for a truly strategic leader.  Someone who isn't satisfied with the standard 9 to 5 and can balance creative juices with getting stuff done.


As a leader with Filson you'll soon realize It's an all hands on deck.  You'll need to be comfortable with change.  You'll wear lots of different hats,  have lots of responsibilities, and do lots of different things. But at the end of the day you'll feel satisfied knowing you've helped Filson stay true getting unfailing goods into the hands of our customers.


We recently posted as a Marketing Manager however after some soul searching and revisions decided we are really on the hunt for a leader.  So we added a little more detail into what we are looking for as well as added direct reports into the mix.  If you applied previously, let's say last 3 months, no need to do so again as we will review those resumes too. 


If you're a strategic, creative marketing leader who is smart, scrappy, and a tactical ninja, then this role may be for you. 


  • Key contributor to the development of marketing plans in support of seasonal campaigns.
  • Drive the execution of marketing plans across all marketing channels to ensure message consistency and flawless execution.
  • Work closely with external and internal stakeholders to meet business goals.
  • Drafts strategic campaign briefs in partnership with creative team to provide clear direction and measures of achievement.
  • Manages project marketing budget, ensures receipt of vendor funds and tracks various spending streams and works closely with Finance team to ensure proper tracking.
  • Drafts and presents campaign recaps to key stakeholders to communicate results and learnings.
  • Stays current on best practices in marketing, target customer and key competitors.
  • Partners with merchant team to understand channel priorities, product, business operations and metrics.
  • Provides coaching, direction and support to marketing team members. 6 direct reports 


Here's what we're looking for:


Ability to lead. Candidate must have strong leadership ability and exceptional communication skills to manage the three areas within the department; social media, PR and retail. They need to understand these marketing functions and have the ability to develop them. 


All things Filson: Candidate must grasp and have a passion for the unique culture of Filson as a premium outdoors brand and partner with creative director to develop, package and implement Brand Guides and brand training tools for HR, new hires, retail team, vendors, partners and consumers.  The marketing leader is a developer and driver of Filson culture- they need to understand and articulate the strategic side of the brand as well as help implement it. 


Go To Market: Candidate must have an understanding of a multi-layered Go To Market process. Candidate must have the ability to juggle multiple brand events that will happen simultaneously; store openings, partnerships, product launches, seasonal campaigns, etc. Candidate must be able to manage prioritization of events. 


Tactical Ninja:  Candidate brings their tried and true tools of the trade to keep the team on task and drive projects forward.


Finance: Candidate must be able to develop and manage the Marketing budget 


Social Media: Candidate must understand the mechanics of the channel, how it’s evolving and how it interfaces with ECommerce. They must understand and develop relationships with influencers. 


Public Relations: Candidate must help manage our external PR partners, have knowledge of digital and traditional media platforms- know who’s who in the field, understand where, when and how to spend media dollars & establish parameters of success.

Source and develop strategic partnerships with other brands and influencers. Must develop and maintain relationships with key media managers. 


Retail events: Candidate must develop and drive a sophisticated approach for retail and brand events & happenings to drive immediate and long-term return.  


Cross Functional Relationships: Candidate must have the ability to manage cross-functional relationships with Creative, Ecommerce, Retail and other areas within the organization. Partner with Wholesale and International teams to develop regional marketing strategies, establish branding guidelines within respective markets, establish & support marketing strategies at trade-shows and other events.


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